The value and benefit of this course is that it enables a person to understand where to start building a personal brand (a brand of oneself as a specialist, businessman, or just a good person), to understand the mechanism and elements of analysis and principles of target audience segmentation, as well as to prescribe a step-by-step algorithm for a promotion strategy and select appropriate platforms (channels) for this.
Who will find it interesting and useful?
People who want to understand the issues of building a personal brand and the basics of marketing at the initial stage.
Beginners in business (startups) who are wondering where to start. Also, people who already have their own business but want to add effective promotion tools.
Professionals who want to add value in their field.
The course consists of five lessons, each of which covers a certain stage of the transition from an “expert person” to a “personal brand”.
What questions will you find answers to?
- What is a personal brand, what is its structure?
- How to build your brand?
- How do you identify your brand’s supporters and communicate effectively with them?
- What is the impact of a personal brand on your business?
- How to use your brand effectively (sell more, have more value as a specialist, etc.)?
- How to develop a strategy for promoting your own brand?
- What platforms (channels) can be used for positioning?
- Ways to communicate effectively through social media – Instagram, Facebook (smm)?
In this course, we will try to tell you about all the nuances in as much detail and holistically as possible and go with you along the entire route of TRANSFORMING YOUR EXPERTISE INTO A PERSONAL BRAND.